Lejla Vala Verheus

Lejla Vala Verheus is a critical fashion practitioner and graphic designer. She holds a BA in Graphic Design from the Gerrit Rietveld Academie (NL) and is currently a participant at the MA Critical Fashion Practices at ArtEZ (NL). Her practice mainly revolves around researching traditional female-driven textile crafts and their relation to the digital realm. She aims to create alternative narratives towards the dominant fashion system by analysing, researching, and transcribing unseen or forgotten codes and relationships. She questions and challenges existing digital and physical methods of publishing and making, blurring the line between fashion and printed matter.