Erik Kessels (advertiser KesselsKramer) combines many disciplines and lets himself be inspired by anything. He is co-founder of KesselsKramer but also a graphic designer, curator and passionate photo collector. How do you determine what is important in the endless stream of images coming at you? Kessels edits, combines and takes over stories that remain hidden from others. In his advertising he wants to excite people, instead of keeping them for an imaginary world. In this image column Kessels he let us watch for new perspectives on everyday and existing images.