Inaugural speech by Jeroen van den Eijnde, professor of Product & Interior Design at ArtEZ University of the Arts. 19 November 2016, at Art Research Conference, ArtEZ Arnhem.
According to Van den Eijnde, creativity and speculative thinking are the most important forces in art education. Academic research mainly reflects on existing phenomena. In contrast, designers carry out research into what is possible and desirable in the future. It is precisely the combination of reflective and speculative research that opens up new space for product designers and interior designers.